We are now close to the end of an important decade for technology, a decade that started without many of the innovations that today we consider part of the norm. Artificial intelligence at home, self-driving cars, wearable devices, supercomputers in our pockets… the 2010s not only changed the technology we use, but also how we communicate and think. Privacy has never been so critical as a selling point, and information bubbles have never been so polarizing. Today, we are at a turning point in the tech industry; it’s not clear what’s going to be the next revolutionary tech segment, or how companies are going to keep convincing customers to upgrade their various devices.
So what happened in the last ten years? How did we get here? The following areas have experienced substantial changes since 2010, making our lives considerably better in some cases, while taking a few surprising turns in some others. This is the first of a series of two posts that take a look back at a decade of tech evolution.
As a product manager, it is critical to have a meaningful roadmap with a backlog of work. Being able to ideate and constantly iterate makes our products better. However, it is critical that we are able to find which of our ideas are going to be the most impactful ones. Over the past year, my team has been working on refining how we approach this and found some things work better than others. The following are some of the things we found really useful.
1.Understand the goal – the first thing you must do is to really understand what is the goal you and the business are trying to achieve. If there is any misalignment you must align before continuing. It was amazing how many times we went and implemented things where the goal was not understood, or it was misaligned. Having understood this from the beginning would have saved us a lot of time and resources. Understanding the goal will take you to different paths, for example, a goal of driving adoption will lead you to do different things than driving for revenue or usage. If you do not understand this, you will cycle and leave things to chance.
When Nintendo released the Switch on March 2017, it became an instant sensation. Supply constraints made getting a console difficult, and the problem lasted months. When I finally got mine, I was impressed with its versatility; easy to use, powerful, compact, and fun!
Now, over two years after the Switch launch day, the console’s growth is starting to slow down. Nintendo has been focused on expanding its use cases with experiments like Labo, but hasn’t updated any part of the console.
Almost a year ago, Amazon unveiled in Seattle the first store offering no checkout lines, no cashiers, and almost no human interaction: Amazon Go. I reviewed the store the very first day it opened and I wrote about my experience and the many tests I did on that first visit. I called it “the future of retail” on my review.
Since that chilling Seattle night in January, Amazon opened a few more Go stores across the U.S. and even started experimenting with a smaller fully-unattended version. Other industry players have also been making progress, and when Microsoft and Kroger announced that they were testing a futuristic grocery store, I knew I had to try it.
Every time I go back home to Spain, I spend a considerable amount of time tuning up my family’s devices. My mom’s Surface is stuck on some big update, my dad’s phone doesn’t have the Weather app that he wants, etc. Technology nowadays is more complicated than it should be, and older generations are not usually well equipped to troubleshoot issues. Nonetheless, most tech companies are working towards a future without complicated user interfaces, a future controlled by natural language commands that even a 5 year old can master. Artificial intelligence is at the center of this future.
The new iPad Pro is out. It has thin bezels, no home button, Face ID and it’s more powerful than any other tablet in the market. It’s so powerful that Apple is daring to compare it with laptops in terms of performance (and sales). And yet, many tech media sites rushed to publish their favorite headline when it comes to the iPad: “it still cannot replace your laptop”. Well, I’m here to refute that idea; I replaced my laptop with an iPad Pro months ago.
The past couple of weeks have been a big roller coaster for MoviePass. I got to experience the Thursday July 26 outage when I was going to see a movie with a friend. We were upset but decided to go for happy hour instead which turned out to be great. The next day we found out it was because they had run out of money which indicated that the end was near. MoviePass was able to get their emergency loan and service was restored. On Friday my friends wanted to see Mission Impossible but the option was grayed out however, after refreshing several times, I was able to get a ticket with an outrageous $6 surcharge. This grayed option turned out to be a change in plans where new movies were not going to be offered anymore. This was a breaking moment for me. I had to make a decision to stay or not before I would be charged the next month.
I looked at the “Buy Bitcoin” button and paused, was I ready to do it? had I read enough articles explaining what is blockchain? 2017 had just closed after an all-time high for cryptocurrencies, and according to many enthusiasts, it was just the beginning. I felt like I was missing out, so I pushed the button and sat back. I felt confident, but in reality, I had no idea what I was doing.
I passively consumed news about Bitcoin for years, but I never went deep enough to properly understand the technology behind it and its potential. Even though I followed the ultimate rule of “investing only what you can afford losing”, the truth is that I only began to comprehend blockchain technology after I already got my feet wet. I started losing money shortly after my first order completed, these are the 4 lessons I learned since then.
1. A big Bitcoin dive can drag the rest of the crypto market with it
There is so much speculation around cryptocurrencies and so many people investing in them without having a clue, that a moment of panic can snowball into a sudden market crash. A Bitcoin crash can affect many investors’ confidence in other cryptocurrencies (or altcoins), dragging their price down as well.
Many altcoins are variants of Bitcoin with small code differences, making their prices change practically in parallel to Bitcoin’s.
I have been waiting since college on RFID’s failed promise to deliver a walk-away checkout experience, and Amazon finally made it possible. After reading my co-blog writer’s experience in the Amazon Go store I had to check it out for myself and was excited for it. All my friend’s pictures were of long lines, but thankfully I am a morning person and there was no line when I got there. My goal was to pretend I had no idea what it was or how it worked. My experience overall was good, with the exception of the on-boarding process. I was greeted with a condescending “oh, you don’t have the app?” and was asked to stay aside. My T-Mobile reception was very poor so it took me a bit to get started. Once I downloaded the app and signed into my Amazon account everything was smooth. Mission accomplished! In this post, I’m not going to talk about the actual store (Ivan did a great job already) but about the implications of the first tangible and successful AI automated store.
Automation has always been part of our history. Automation has helped us evolve into the society we have now. Such as, automating how we grow and crop food so we can have a good food supply, the industrial revolution to make things faster and cheaper, the assembly line to make them even faster and cheaper, and finally computers to automate processes and tasks. Now, AI is here and it will automate all of our productivity.