Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.
They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.
Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.
What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.
You might think that this case is an easy one, that Apple wants to protect its customers’ privacy and the government doesn’t, that Apple is right and the FBI is not. Well, it’s not that simple.
First, let me provide a little bit of context:
- On December 2, 2015, Syed Rizwan Farook and his wife Tafsheen Malik shot and killed 14 people and injured 22 others at the Inland Regional Center in San Bernardino, California.
- The FBI recovered an iPhone 5c, issued by Farook’s employer, which “may contain critical communications and data prior to and around the time of the shooting“.
- The FBI obtained a warrant to search the iPhone, and the owner of the iPhone gave the FBI its consent.
- The iPhone is locked and the FBI asked Apple to help execute the search warrant.
Apple refused on a very long letter written by CEO Tim Cook (full text here). Here’s a little extract:
Specifically, the FBI wants us to make a new version of the iPhone operating system, circumventing several important security features, and install it on an iPhone recovered during the investigation. In the wrong hands, this software — which does not exist today — would have the potential to unlock any iPhone in someone’s physical possession.
The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.
After reading that letter, I concluded that Apple was right, but after a discussion with a good friend, I realized that my conclusion was too simplistic.
2014 has been a year filled with privacy issues, hacks and data leaks. Some of the most memorable cases include the Snapchat hacks (which leaked around 4.6 million usernames and phone numbers in January, and about 100k images from users in October), the iCloud photo leaks (releasing about 500 private pictures of celebrities in August) and more recently, the infamous Sony hack (leaking personal data, emails, movie scripts and even copies of unreleased films from Sony Pictures Entertainment).
This last hack is still unfolding, and it’s not only impacting Hollywood’s world: last week, Snapchat’s business plans were disclosed through leaked emails from Sony Pictures Entertainment CEO Michael Lynton, who also happens to be on Snapchat’s board.
The saddened memo sent after that by Evan Spiegel left me thinking once more about the power of secrets, especially this sentence:
We keep secrets because we get to do our work free from judgment – until we’re ready to share it. We keep secrets because keeping secrets gives you space to change your mind until you’re really sure that you’re right.
I attended a presentation by Kevin Mitnick several years ago where he claimed that he could get a person’s account password by offering them a pen, by the end of the presentation he was able to get several. In reality people do give up their information for a benefit, Google gives you free search results, Facebook keeps you connected with friends for free, Nielsen pays you to know your TV habits and even the government with their NSA programs provides security (although this has been controversial to say the least).
I first heard about Progressive from my marketing professor, who raved about them. He really loved this company due to their offerings and their great marketing. He also talked about their Snapshot program where Progressive sends a customer a device that tracks their driving habits and provides a discount to do so. At the time, I was very happy with my car insurance but started noticing the advertisement around this program. I found it very intriguing and was curious about it. Last August when I bought a new car my insurance company dropped the ball and I decided to give Progressive a try.