My experience with Snapchat’s Spectacles

I got the Spectacles over Christmas thanks to my good friend Carlos. Back then, it was difficult to buy them because Snap was playing a genius scarcity game.

Today you can buy a pair online and get them delivered to your home in 1-2 weeks. Gone are those days when the Spectacles would sell on eBay for $3000.

Now, you might be thinking: “should I get them?” Let me help you.

Have you ever had a vacation to a sunny place, taking pictures here and there to immortalize the scenery? Having your phone with you all day might not be convenient, especially if you want to disconnect.

Have you ever been at a wedding where everyone is looking at their recording phones? Most of these people end up having just the memory of what their camera saw, not their eyes.

Can you think of a summer day when you hiked through a trail with breathtaking views? Getting your hands busy to take pictures might be uncomfortable and even dangerous.

I have been in these situations, and the weird-looking sunglasses truly allow me to be in the moment while capturing the memory.

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Facebook created a mess trying to take on Snapchat

If you use Facebook, Instagram, Messenger or WhatsApp, you have probably noticed recent updates that allow you to share a picture that expires after 24 hours.

Stories, Shared Days, or Status, all different names for the same feature across 4 different apps. This is what they look like side by side:

Facebook is trying to suffocate Snap by flooding every app they own with the one thing that made Snapchat special.

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Why did you stop posting on Facebook?

Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.

They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.

Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.

What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.

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I broke Facebook

I’m sitting on a train, on my way to Whistler, and I decide to check Facebook. I’m hoping to see what my friends did last night, or what their plans are for Thanksgiving, but this is what I see:

I don’t see almost any personal posts, or pictures that help me connect with my friends, with the people I love. Isn’t that Facebook’s mission? Instead, I get irrelevant stories.

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This is your tech bubble in Seattle

You wake up with fake sunlight from your Wi-Fi-enabled lamp and you reach for your smartphone before you even open one eye. After checking that you finally reached 90% of sleep efficiency, you start your morning ritual through your social media apps.

A few more ‘Clinton has already won the Elections’ news from your Facebook feed remind you that November 8th is finally tomorrow. You walk to the bathroom with a sense of accomplishment: you retweeted a couple of anti-Trump news articles that a friend shared.

The smart toothbrush congratulates you for not missing any teeth 3 days in a row and you jump in the shower while listening to OneRepublic’s ‘Future Looks Good’, how appropriate!

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How iMessage joined the ‘fun messaging apps’ club

Waiting for my delayed flight to take off, I came across Phoneys, an iMessage sticker pack with some controversy.

Phoneys allows users to cover friends’ messages with stickers that look like a real message. In less than a week, it became the #1 Top Paid and #1 Top Grossing iMessage app. Here’s how it works:


Of course, Apple noticed and asked Adam, the developer, to update it so that users don’t get confused or think that their iPhone has been hacked, otherwise the app would be taken down.

With iMessage on iOS 10, Apple tried to create a fun experience that can compete with Snapchat, the king of fun messaging.

A very clever way of doing this was… well, letting others actually do it and lure them into a new iMessage app store (following Facebook’s steps with Messenger).

I find fascinating how Apple simplified and streamlined the creation of stickers for iMessage. Anyone can create a fun experience (and sometimes a cash machine) with a good idea and a few nights of work.

Fun messaging apps are the next gold mine: emojis, stickers, GIFs… the best way of increasing the variety and quality of options is to let 3rd party developers do it. How long will it take for Snapchat to open its own app store?

Adam is now debating what to do with his “stupid little sticker pack”, as he calls it. To him, I’d say: enjoy the viral ride and start thinking of the next great idea, you sure know how to monetize it.

You can read his full story in Medium.

Image via Adam Howell

Will Snapchat’s Spectacles succeed?

Snapchat’s first hardware product was leaked on Friday and surprised everyone: new company name (Snap Inc. for Wall Street folks) and a $130 wireless-connected video-recording sunglasses.

I’m not sure if the company decided to officially announce the new product that same day to avoid losing the momentum created by the leak, but they knew how to do it: an exclusive interview for the Wall Street Journal.

So the biggest question is: will it succeed? Will people buy the Spectacles? Evan Spiegel (Snap’s CEO) downplayed the importance of the announcement by saying that the Spectacles are a “toy” and that the release would be slow.

The company is probably being cautious because of previous market failures like Google Glass. But is this a comparable product? I don’t think so.

Google Glass had a price tag of $1500, an aura of “for developers only” and a futuristic design that didn’t appeal to everyone. Snapchat’s Spectacles are cheap even for a teenager (yes, that same teenager that has an iPhone), have a playful design and are easy to use: just press a button to start recording whatever you are looking at.

Google Glass also failed because of the privacy issues that it raised – am I being recorded right now by that guy? The recording indicator was too soft, so subtle that it creeped people out. The Spectacles have a prominent light when they are recording.

So will it succeed? I think the better question is: will Snap produce the Spectacles fast enough to supply the demand from those teenagers that spend hours glued to their Snapchat app?

Image via Snap Inc.

How to swap your iPhone 6s for the new iPhone 7 using the iPhone Upgrade Program

If you used the new iPhone Upgrade Program to get your iPhone 6s, you will probably be wondering how to swap it for the new iPhone 7 when it comes out next month.

Since this is the very first year that the Upgrade Program has been active, I was wondering the same thing, so I went online to get some answers from the always helpful Apple Store Specialists.

Here is the full transcript:

Tuesday, Aug 30, 2016 06:48 PM
Duration: 9 minutes 51 seconds

Apple:
Welcome to Apple.
What can we do for you today?
Ivan:
Hi, I wanted to know how will the iPhone Upgrade Program work when a new iPhone is released. How will I be able to exchange my iPhone for a new one?
Apple:
Please wait while I connect you with an Apple Specialist.
Kaitlyn:
Welcome to the Apple Online Store! My name is Kaitlyn! I can absolutely help with your iPhone Upgrade Program questions.
Are you currently on the iPhone Upgrade Program?
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Saving Twitter

With the acquisition of LinkedIn by Microsoft, many investors started buying Twitter stock thinking that the struggling social network would be next. Nick Bilton, one of my favorite writers with Twitter insights, recently explained why this is unlikely. So if nobody is going to buy Twitter, what can it do to survive? Can Twitter be saved?

I agree with Bilton, Twitter will not sell in the near future, specially given its latest investments in SoundCloud and Magic Pony Technology. In fact, I believe Twitter has several great opportunities within reach to overcome this difficult period.

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Who needs another messaging app?

Google announced 3 new messaging apps last week: Allo, Duo and Spaces:

All of them provide something slightly new, but do we need all these features to live in independent apps? Continue reading