We are now close to the end of an important decade for technology, a decade that started without many of the innovations that today we consider part of the norm. Artificial intelligence at home, self-driving cars, wearable devices, supercomputers in our pockets… the 2010s not only changed the technology we use, but also how we communicate and think. Privacy has never been so critical as a selling point, and information bubbles have never been so polarizing. Today, we are at a turning point in the tech industry; it’s not clear what’s going to be the next revolutionary tech segment, or how companies are going to keep convincing customers to upgrade their various devices.
So what happened in the last ten years? How did we get here? The following areas have experienced substantial changes since 2010, making our lives considerably better in some cases, while taking a few surprising turns in some others. This is the first of a series of two posts that take a look back at a decade of tech evolution.
In early October 2019, Microsoft borrowed a page from Apple’s keynote playbook and gave us a “one more thing” that nobody expected: a dual-screen Android-powered smartphone. Microsoft announced its return to the smartphone market with the Surface Duo (although they officially said “it’s not a smartphone, it’s a Surface”).
The reveal was surprising given that this is the first Android device ever produced by the software giant. It is not supposed to go on sale until late 2020, but the few minutes of footage that were shown mean a big deal for Microsoft. Here’s why.
It’s the year 2030, and your family is getting ready to watch a movie on a Saturday night. You turn on the TV and pause to think which service you should use: Disney+, Prime Video or Netflix. You don’t have any more streaming services. You end up settling for “Avengers 7” on Disney+, a family favorite. Popcorn is ready.
The Apple Card is finally here, offering a flashy titanium card engraved with your name next to Apple’s logo. Is it the best credit card in the market? And if it isn’t, why is there so much hype around it?
At Amazon and other tech companies, interview candidates get a lunch break in between their on-site interviews, and a lunch buddy gets assigned to accompany them. This way they can ask any questions they have about the team, the position they are applying to, or anything else that might help them relax. I love acting as lunch buddy because I feel energized interacting with candidates in such an informal setting. This past week, one candidate asked me a very interesting question during our lunch: what do you think makes a good engineering manager?
When Nintendo released the Switch on March 2017, it became an instant sensation. Supply constraints made getting a console difficult, and the problem lasted months. When I finally got mine, I was impressed with its versatility; easy to use, powerful, compact, and fun!
Now, over two years after the Switch launch day, the console’s growth is starting to slow down. Nintendo has been focused on expanding its use cases with experiments like Labo, but hasn’t updated any part of the console.
Almost a year ago, Amazon unveiled in Seattle the first store offering no checkout lines, no cashiers, and almost no human interaction: Amazon Go. I reviewed the store the very first day it opened and I wrote about my experience and the many tests I did on that first visit. I called it “the future of retail” on my review.
Since that chilling Seattle night in January, Amazon opened a few more Go stores across the U.S. and even started experimenting with a smaller fully-unattended version. Other industry players have also been making progress, and when Microsoft and Kroger announced that they were testing a futuristic grocery store, I knew I had to try it.
Every time I go back home to Spain, I spend a considerable amount of time tuning up my family’s devices. My mom’s Surface is stuck on some big update, my dad’s phone doesn’t have the Weather app that he wants, etc. Technology nowadays is more complicated than it should be, and older generations are not usually well equipped to troubleshoot issues. Nonetheless, most tech companies are working towards a future without complicated user interfaces, a future controlled by natural language commands that even a 5 year old can master. Artificial intelligence is at the center of this future.