I attended a presentation by Kevin Mitnick several years ago where he claimed that he could get a person’s account password by offering them a pen, by the end of the presentation he was able to get several. In reality people do give up their information for a benefit, Google gives you free search results, Facebook keeps you connected with friends for free, Nielsen pays you to know your TV habits and even the government with their NSA programs provides security (although this has been controversial to say the least).
I first heard about Progressive from my marketing professor, who raved about them. He really loved this company due to their offerings and their great marketing. He also talked about their Snapshot program where Progressive sends a customer a device that tracks their driving habits and provides a discount to do so. At the time, I was very happy with my car insurance but started noticing the advertisement around this program. I found it very intriguing and was curious about it. Last August when I bought a new car my insurance company dropped the ball and I decided to give Progressive a try.
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