How Mexico is using technology to help people after the 7.1 earthquake: interview with Paulina Bustos

Is that an earthquake?” the candidate asked with their eyes wide open, as everything around us started shaking. On September 19th, a 7.1 earthquake hit Central Mexico shortly after 1pm, and I was there interviewing university candidates for Microsoft. We were able to exit the building without issues, and even though my phone was unable to make any calls, it had data connectivity, allowing me to contact my family and friends over WhatsApp.

Many others weren’t so lucky: 369 people were killed, and over 6,000 were injured. The earthquake occurred on the 32nd anniversary of the 1985 Mexico City earthquake, which killed around 10,000 people. After spending the following days inspired by the amazing reaction of the Mexican society, united and determined to help each other, I wondered how different the situation would have been without technology’s help. How long would it take for people to find out if their families and friends were OK? How would they be able to find help or where help was needed?

My good friend Paulina Bustos was the perfect person to talk about these issues, so I decided to interview her. Paulina studied Computer Science at the Tecnológico de Monterrey University, worked at Microsoft in Redmond, WA for over 3 years and is now living in São Paulo doing a Technology Fellowship with Artigo 19; she is the co-funder of Cívica Digital in Mexico, where she worked with several non-profit organizations and governments to strengthen citizenship using technology, and she also teaches Software Design & Analysis at ITAM University.

Where were you during the September 19th earthquake in Central Mexico and what was your immediate reaction when you realized the magnitude of the event?

I was in Sao Paulo in a meeting, when my cellphone started ringing with all the messages from family and friends. My oldest sister lives in Mexico City and she usually texts back within the first 5 minutes after an earthquake. This time she took almost an hour. I knew immediately that something was off.

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Facebook created a mess trying to take on Snapchat

If you use Facebook, Instagram, Messenger or WhatsApp, you have probably noticed recent updates that allow you to share a picture that expires after 24 hours.

Stories, Shared Days, or Status, all different names for the same feature across 4 different apps. This is what they look like side by side:

Facebook is trying to suffocate Snap by flooding every app they own with the one thing that made Snapchat special.

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Why did you stop posting on Facebook?

Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.

They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.

Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.

What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.

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