I got the Spectacles over Christmas thanks to my good friend Carlos. Back then, it was difficult to buy them because Snap was playing a genius scarcity game.
Today you can buy a pair online and get them delivered to your home in 1-2 weeks. Gone are those days when the Spectacles would sell on eBay for $3000.
Now, you might be thinking: “should I get them?” Let me help you.
Have you ever had a vacation to a sunny place, taking pictures here and there to immortalize the scenery? Having your phone with you all day might not be convenient, especially if you want to disconnect.
Have you ever been at a wedding where everyone is looking at their recording phones? Most of these people end up having just the memory of what their camera saw, not their eyes.
Can you think of a summer day when you hiked through a trail with breathtaking views? Getting your hands busy to take pictures might be uncomfortable and even dangerous.
I have been in these situations, and the weird-looking sunglasses truly allow me to be in the moment while capturing the memory.
If you use Facebook, Instagram, Messenger or WhatsApp, you have probably noticed recent updates that allow you to share a picture that expires after 24 hours.
Stories, Shared Days, or Status, all different names for the same feature across 4 different apps. This is what they look like side by side:
Facebook is trying to suffocate Snap by flooding every app they own with the one thing that made Snapchat special.
Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.
They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.
Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.
What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.
Snapchat’s first hardware product was leaked on Friday and surprised everyone: new company name (Snap Inc. for Wall Street folks) and a $130 wireless-connected video-recording sunglasses.
I’m not sure if the company decided to officially announce the new product that same day to avoid losing the momentum created by the leak, but they knew how to do it: an exclusive interview for the Wall Street Journal.
So the biggest question is: will it succeed? Will people buy the Spectacles? Evan Spiegel (Snap’s CEO) downplayed the importance of the announcement by saying that the Spectacles are a “toy” and that the release would be slow.
The company is probably being cautious because of previous market failures like Google Glass. But is this a comparable product? I don’t think so.
Google Glass had a price tag of $1500, an aura of “for developers only” and a futuristic design that didn’t appeal to everyone. Snapchat’s Spectacles are cheap even for a teenager (yes, that same teenager that has an iPhone), have a playful design and are easy to use: just press a button to start recording whatever you are looking at.
Google Glass also failed because of the privacy issues that it raised – am I being recorded right now by that guy? The recording indicator was too soft, so subtle that it creeped people out. The Spectacles have a prominent light when they are recording.
So will it succeed? I think the better question is: will Snap produce the Spectacles fast enough to supply the demand from those teenagers that spend hours glued to their Snapchat app?
Image via Snap Inc.
2014 has been a year filled with privacy issues, hacks and data leaks. Some of the most memorable cases include the Snapchat hacks (which leaked around 4.6 million usernames and phone numbers in January, and about 100k images from users in October), the iCloud photo leaks (releasing about 500 private pictures of celebrities in August) and more recently, the infamous Sony hack (leaking personal data, emails, movie scripts and even copies of unreleased films from Sony Pictures Entertainment).
This last hack is still unfolding, and it’s not only impacting Hollywood’s world: last week, Snapchat’s business plans were disclosed through leaked emails from Sony Pictures Entertainment CEO Michael Lynton, who also happens to be on Snapchat’s board.
The saddened memo sent after that by Evan Spiegel left me thinking once more about the power of secrets, especially this sentence:
We keep secrets because we get to do our work free from judgment – until we’re ready to share it. We keep secrets because keeping secrets gives you space to change your mind until you’re really sure that you’re right.
Why did Jelly become famous? And Medium? What about Square? What do they all have in common? They are all great products, that’s for sure, but there is something else: as it turns out, behind each of these awesome companies there is one of the co-founders of Twitter.
Are new tech products more successful when tech celebrities are behind them? Is it really possible for the same people to keep having several billion-dollar ideas? Do some of these ideas become famous businesses due in part to previous successes?
All these questions were popping in my head as I was reading the book “Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal” (I loved it by the way, although I’m not sure all that drama is actually true), and I would say that the answer is probably ‘yes’ for all of them.