When Nintendo released the Switch last year I was very surprised by what they had been able to achieve, take the gaming industry on a spin (again). Once again they proved that they can innovate in a crowded space with deep pocket rivals. They were able to achieve something fun, flexible and that meets our new lifestyle not by thinking of specs but thinking of use cases. They understand people still want to play but they don’t do it just in a living room, so they would meet them where they are by providing play flexibility (great article about that here). Now, with Labo they have done something I consider priceless: enable kids to imagine, play and dream by connecting both the physical world and the digital one.
I have to be honest, I did not buy the Switch right away and when I did I played it and then returned it. Sometimes there is a price for innovation. To me, the Switch has two big drawbacks. First it is the lack of games. I could care less for Zelda (yeah yeah hate me) and some of the other games are just “meh”. However, it was the release of Mario Odyssey that finally made me get it. I loved it, it was fun, I could play at home and take it with me. I bought my Switch just before my holiday trip and took it on the road with me. This meant playing with the Joy-Cons inserted to make a huge Gameboy. I’m a big guy and I am very jumpy and move around when playing. Towards the end of the trip my Switch started to break. My gameplay would stop every minute because they would get disconnected (guess I can’t be that excited while playing). Turned out that the price to pay for the hardware flexibility was ruggedness. So when it was time to return, I could exchange or return and decided for the former due to lack of games.
I thought that would be the end of my Switch journey but this week Nintendo announced Labo. Nintendo has always been great at thinking outside the box. Some of these product work (Wii, Amiibos) and some don’t (VirtualBoy, Wii U) and that is the price to pay to try new things. What amazes me is Nintendo’s relentless pursuit of not thinking about what is the next big technology push they can do, but how to enable new ways to bring playfulness into our lives.
Scarcity is “the fundamental economic problem of having seemingly unlimited human wants in a world of limited resources“.
Many thought that Nintendo was the master of artificial scarcity because of how difficult it was to find in stock the Switch (and other Nintendo consoles). It increased the hype for all those fans who were anxious to get their new toy, and for those who got it, it created a feeling of exclusiveness.
However, reality is slightly different: even today, over 5 months after its worldwide release, many retail stores still have limited availability or are sold out. Nintendo is actually having supply issues, which I bet they are trying hard to resolve before the holiday season.
Now, does the console live up to its hype? After a few weeks playing with it, I have to say ‘absolutely‘. The Nintendo Switch surprised me with its versatility as a powerful docked console and as a portable gaming device that doesn’t compromise.
Last week Nintendo finally unwrapped their super-secret project NX. We finally got to know the name of the new console and got confirmation of when we will see it in stores. The name is Nintendo Switch and it will be hitting stores in March 2017. Many rumors and predictions were right!!
Unfortunately, Nintendo did not release a lot of details about the console other than a very short video about some of the key concepts behind it. In a nutshell, the new Nintendo Switch is a hybrid console, but you might wonder what do I mean by hybrid. Simple, it will be a portable console (think Nintendo 3DS) and a home console (think Wii U) bundled in one unique device.
For years, I have thought that Nintendo was going to push for this hybrid idea, after the first time I saw the Nintendo Wii U, back in September of 2012 I thought: wouldn’t it make a lot of sense if I could take the tablet (controller) part of the Wii U everywhere I wanted and not be constrained to just my home? Then Nintendo broke news about the company merging their handheld and console divisions. Obviously, I started dreaming about a possible console that you could take with you anywhere you went but when you come back home you can easily dock into your TV and keep playing. That concept is exactly what was shown in the video for the Switch! Nintendo is basically making my dream come true.