The iPhone Air needs a worthy companion, so it’s time for Apple to introduce the new Apple Watch Air: an elegant ultra-thin smartwatch focused on health.
Tag: Apple
iPhone Air: compromise or innovation?
How does the recently announced iPhone Air make you feel? Look beyond its smaller battery or its single camera lens, and focus on what you feel when you see this quintessential Apple marketing image:

Apple wants it to feel futuristic and exciting, and seeing the beautifully crafted presentation of the iPhone Air brought me back to the days of Jony Ive’s voice-over Apple videos–a bygone era when design and excitement could be associated with an Apple product.
Continue reading “iPhone Air: compromise or innovation?”Unlock Pixel’s best AI features on your iPhone
With the recent launch of the iPhone 16 I thought it would be great to try and find workarounds to the AI feature gaps that iOS has, especially for people switching from an Android device.
Here’s how to set up an iPhone and get some of the most popular smarts from a Pixel phone: Circle to Search, Google Lens, Gemini and even Work profiles.
Continue reading “Unlock Pixel’s best AI features on your iPhone”3 features iPhone needs to steal back the show
Now that we are only 3 years away from the iPhone’s 20th anniversary, it’s easier to imagine what it will look like for its big birthday. The past few years have helped discard a few features that seemed more plausible just a few years ago.
Continue reading “3 features iPhone needs to steal back the show”The future of tech: a symphony of devices
Close your eyes and imagine it’s the year 2035. You’re working on a new and exciting project. You gathered information and conducted interviews with experts in your topic. You start a draft with some informal notes. You play some music to set the mood, and get to write your first paragraph. But what device did you picture using in this creative process?

Apple Vision Pro: the next big thing in tech?
Apple’s new Vision Pro headset is a major step forward for augmented reality, but it’s full of limitations. It allows users to interact with apps in the real world, but it’s bulky, and it uses a tethered connection to a battery pack. As I was watching the presentation, I couldn’t stop thinking that Apple is being held hostage by its own five-year-old business plan.
I locked myself in Apple’s ecosystem, now I want out
As an iPhone owner since 2013, the announcement of the next iPhone is usually an exciting moment for me. To be more precise, the anticipation leading to the announcement is what’s stimulating; the actual moment of truth tends to be disappointing since 2017. About a year ago, I wrote about how there has not been any dramatic change since the introduction of the iPhone X. The 2021 iPhone, rumored to be called iPhone 13, will not change that trend if all the leaks get confirmed next month.
This made me look towards the Android ecosystem, where some inspiring changes are happening while iPhone power users yawn. Top examples of this are Samsung’s folding devices, like the newly announced Fold3 and Flip3, and Google’s futuristic AI features, namely the on-device speech recognition on the new Pixel 6 or Duplex’s ability to make and receive calls for you.

I cannot wait for the 2027 iPhone
Another year, another iPhone with minimal changes. Virtually identical to the 2017 design except for the flat edges, the iPhone 12 that Apple recently announced doesn’t surprise. It pleases, but it doesn’t dazzle. 5G and a series of back magnets, named MagSafe, complete the highlights of a device that will sell well, but that won’t do anything to push the envelope.
Is there anything else Apple can do with the iPhone of the future? Of course: a high-frequency display, more and better cameras, eliminate “the notch”, resuscitate Touch ID… all iterative improvements. Fun for some, boring for most.
Continue reading “I cannot wait for the 2027 iPhone”Apple Card is a great jail card
The Apple Card is finally here, offering a flashy titanium card engraved with your name next to Apple’s logo. Is it the best credit card in the market? And if it isn’t, why is there so much hype around it?
Continue reading “Apple Card is a great jail card”Why I replaced my laptop with an iPad Pro
The new iPad Pro is out. It has thin bezels, no home button, Face ID and it’s more powerful than any other tablet in the market. It’s so powerful that Apple is daring to compare it with laptops in terms of performance (and sales). And yet, many tech media sites rushed to publish their favorite headline when it comes to the iPad: “it still cannot replace your laptop”. Well, I’m here to refute that idea; I replaced my laptop with an iPad Pro months ago.





