Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.
They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.
Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.
What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.
With the acquisition of LinkedIn by Microsoft, many investors started buying Twitter stock thinking that the struggling social network would be next. Nick Bilton, one of my favorite writers with Twitter insights, recently explained why this is unlikely. So if nobody is going to buy Twitter, what can it do to survive? Can Twitter be saved?
I agree with Bilton, Twitter will not sell in the near future, specially given its latest investments in SoundCloud and Magic Pony Technology. In fact, I believe Twitter has several great opportunities within reach to overcome this difficult period.
For the last month, I’ve been doing an experiment with my News Feed on Facebook; the goal was to make it a more personal place again, and less of the news-sharing site that it seems to be nowadays.
I’m not saying Facebook is not for sharing news, or interesting websites, or memes… after all, I’ve done that same thing for a long time. The problem is that at some point I got bored of seeing my News Feed filled with these impersonal stories and I ended up visiting Facebook way less than I used to. And when I did, I would incessantly scroll through my News Feed, looking for posts that shared something more personal (an idea, a feeling, a picture), but I found very few of these.
Ideally, Facebook should provide the following option: hide all external content, including content generated by accounts that I’m not following. This wouldn’t necessarily go against the company goal, “to help you connect with the people and things you care about the most“, but admittedly, advertisers and investors wouldn’t be so happy with an option that helps users see less content.
Facebook announced yesterday a new standalone app: Paper. I’ll admit that I was skeptical at first: another reading app? what can Paper provide that Flipboard or Pulse don’t already? But then I looked at all the possibilities that Paper actually has and, well, now I think that Facebook could be on the verge of cannibalizing its main app.
Not many people were surprised when Facebook announced a couple of months ago that 751 million users connect via mobile each month (54% more than the previous year); the trend is clear: our mobile phone will soon become the main device we use to connect to the Internet (if it isn’t already). Today I will focus on two clear examples, a failure and a success.