Apple announced during its last earnings report that it sold 74.5 million iPhone units in 2015’s first fiscal quarter. Let that number settle in.
As CNN Money wrote, that means “34,000 iPhones sold every hour, every day, every week of the past three months. That’s 9 iPhones every second.”
But that’s not it, Apple also sold 51 million iPhones only in 2014’s first fiscal quarter, and 47.8 million units the year before, which means that there are over 170 million potential customers for the Apple Watch.
Now, I know that doesn’t mean every iPhone user will get an Apple Watch, especially since smartwatches sales are having a rough start (only 720,000 Android Wear smartwatches were shipped in 2014). There are, however, 2 points that I believe will make a difference in Apple’s case.
Smartwatch sales are set to explode by 2020, according to a NextMarket Insights report from 2013. And according to a more recent CCS Insight’s global forecast, “by 2018 over 250 million smart wearables will be in use, 14 times more than in 2013.”
That’s a lot of people and a lot of wearables. What will these gadgets do? A lot of things apparently:
Let’s reflect on one aspect: “50% of wearables sold by 2018 will be smartwatches.” That’s impressive, considering that most people today don’t even know what to do with a smartwatch. The cultural change is going to be massive.
Tell me, do you find interesting a watch that monitors your blood glucose levels or your heartbeats? I don’t. Sure, I’d be interested in knowing how it works but, would I buy one just because of that? No.
Since all the rumors of the iWatch started, I got really excited about the possibilities. I imagined a light wristband that I could use to talk to Siri and check my phone notifications without taking it out of my pocket. Now all I hear about is sleep patterns, glucose levels and heartbeats. Not my cup of tea.
Don’t get me wrong, I like activity trackers, I own a Fitbit One after all. But its gamification factor is what actually caught my attention. If it was all about accounting for my daily steps, I would have already stopped using it, but competing with my friends makes the whole experience a new one each day. I completely agree with Alvaro that smart sensors are the future: little gadgets making our lives easier, more productive or even more fun, is the next big thing.