I’m sitting on a train, on my way to Whistler, and I decide to check Facebook. I’m hoping to see what my friends did last night, or what their plans are for Thanksgiving, but this is what I see:
I don’t see almost any personal posts, or pictures that help me connect with my friends, with the people I love. Isn’t that Facebook’s mission? Instead, I get irrelevant stories.
For the last month, I’ve been doing an experiment with my News Feed on Facebook; the goal was to make it a more personal place again, and less of the news-sharing site that it seems to be nowadays.
I’m not saying Facebook is not for sharing news, or interesting websites, or memes… after all, I’ve done that same thing for a long time. The problem is that at some point I got bored of seeing my News Feed filled with these impersonal stories and I ended up visiting Facebook way less than I used to. And when I did, I would incessantly scroll through my News Feed, looking for posts that shared something more personal (an idea, a feeling, a picture), but I found very few of these.
Ideally, Facebook should provide the following option: hide all external content, including content generated by accounts that I’m not following. This wouldn’t necessarily go against the company goal, “to help you connect with the people and things you care about the most“, but admittedly, advertisers and investors wouldn’t be so happy with an option that helps users see less content.