Do you need to be a celebrity for your app to be a success?

Why did Jelly become famous? And Medium? What about Square? What do they all have in common? They are all great products, that’s for sure, but there is something else: as it turns out, behind each of these awesome companies there is one of the co-founders of Twitter.

Are new tech products more successful when tech celebrities are behind them? Is it really possible for the same people to keep having several billion-dollar ideas? Do some of these ideas become famous businesses due in part to previous successes?

All these questions were popping in my head as I was reading the book “Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal” (I loved it by the way, although I’m not sure all that drama is actually true), and I would say that the answer is probably ‘yes’ for all of them.

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People answering your questions, the future of the search industry?

How would you find out which real estate website has the most up-to-date listings? how would you figure out which mobile carrier has better coverage in certain neighborhood of your city?

10 years ago, you could type keywords in a website like Google and hope to find the answer. Today, you have more and (sometimes) much faster options: websites that understand the meaning of the sentence you wrote, like WolframAlpha, intelligent virtual assistants that provide direct answers to simple questions, like Siri, Google Now or Cortana, and even apps or websites whose sole purpose is to connect someone asking a question with someone who knows the answer, like Jelly or Quora.

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