About the iPhone X notch controversy

The iPhone X was already controversial even before it was officially introduced last Tuesday, mostly due to the rumored removal of Touch ID in favor of Face ID.

However, Apple’s presentation caused a new controversy: the infamous notch. Even though the array of cameras and sensors got leaked long before the event, nobody knew how Apple was planning to do in order to integrate it with iOS 11. We have the answer now: Apple is so proud of that black bar that they decided to render the user interface around it.

Since Apple controls the operating system, they made sure it looks good with most 1st party apps. But what happens with 3rd party content like a website? The notch gets in the way.Safari adds two very noticeable white bars around the content to work around the notch, creating a horrendous experience with many webpages. And when the notch is on the right side, the scrollbar becomes practically useless:

Developers have already started investigating ways of adapting their content (controlling the color of those white bars with CSS, for example), but it’s a problem that Apple could have avoided in the first place.

Look at this design, for example; it’s simple and yet, it fixes all of possible notch issues by avoiding the top region altogether:

If iOS rendered all apps (including Safari) that way, developers would be confident that their content can never be blocked by the notch, regardless of the orientation of the device. Aesthetically it looks better too. The internet is already filled with many designs that go in the same direction, and most of them look better than what Apple did.

Apple is using the notch as a brand statement: it makes the iPhone X immediately recognizable from any other phone and it draws attention to the amazing technology that it packs. But I believe they should have let the notch disappear in certain situations, like web browsing.

I doubt that there will be any changes to iOS 11 before the release of the iPhone X; Apple will probably wait to see the reception of the phone before making any drastic changes. But I bet that they will address the notch interference in a future software update. The alternative is an ugly and bumpy road filled with usability and development issues.


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Images via Apple, Thomas Fuchs, Ben Packard, Carlos Gavina

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3 reasons why I’m excited about the new iPhone

Apple will present the new iPhone this Tuesday and, as usual, most of the details have already been leaked.

What seems guaranteed is that we’ll see 3 models being introduced: the iPhone 7s, 7s Plus and a special edition to celebrate the 10th anniversary of the original iPhone. That special edition has been known until now as iPhone 8, iPhone Edition, or iPhone Pro, but the official name iPhone X has been confirmed (among other details) thanks to the final version of iOS 11 leaking.

These are the top 3 reasons why I’m excited about the iPhone X.

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How iMessage joined the ‘fun messaging apps’ club

Waiting for my delayed flight to take off, I came across Phoneys, an iMessage sticker pack with some controversy.

Phoneys allows users to cover friends’ messages with stickers that look like a real message. In less than a week, it became the #1 Top Paid and #1 Top Grossing iMessage app. Here’s how it works:


Of course, Apple noticed and asked Adam, the developer, to update it so that users don’t get confused or think that their iPhone has been hacked, otherwise the app would be taken down.

With iMessage on iOS 10, Apple tried to create a fun experience that can compete with Snapchat, the king of fun messaging.

A very clever way of doing this was… well, letting others actually do it and lure them into a new iMessage app store (following Facebook’s steps with Messenger).

I find fascinating how Apple simplified and streamlined the creation of stickers for iMessage. Anyone can create a fun experience (and sometimes a cash machine) with a good idea and a few nights of work.

Fun messaging apps are the next gold mine: emojis, stickers, GIFs… the best way of increasing the variety and quality of options is to let 3rd party developers do it. How long will it take for Snapchat to open its own app store?

Adam is now debating what to do with his “stupid little sticker pack”, as he calls it. To him, I’d say: enjoy the viral ride and start thinking of the next great idea, you sure know how to monetize it.

You can read his full story in Medium.

Image via Adam Howell

3 things I didn’t know about the Apple Watch

After one week wearing the Apple Watch, I can reaffirm my comments on why I believe it will be a success. It may not be the first smartwatch to reach the market, nor the most complete in terms of features, but one thing is clear: Apple has done what it does best, create a simple but delightful experience with a product category that other competitors have already tried mastering.

I had read tons of articles and reviews before getting an Apple Watch of my own, and yet this first week I discovered a few things, good and bad, that surprised me. These are the top 3:

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Why the Apple Watch will be a success

Apple announced during its last earnings report that it sold 74.5 million iPhone units in 2015’s first fiscal quarter. Let that number settle in.

As CNN Money wrote, that means “34,000 iPhones sold every hour, every day, every week of the past three months. That’s 9 iPhones every second.

But that’s not it, Apple also sold 51 million iPhones only in 2014’s first fiscal quarter, and 47.8 million units the year before, which means that there are over 170 million potential customers for the Apple Watch.

Now, I know that doesn’t mean every iPhone user will get an Apple Watch, especially since smartwatches sales are having a rough start (only 720,000 Android Wear smartwatches were shipped in 2014). There are, however, 2 points that I believe will make a difference in Apple’s case.

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3 lessons to learn from Flappy Bird’s success

You’re probably tired of reading about Flappy Bird, right? Nobody blames you. The game became the #1 free app on the iOS App Store with 50 million downloads. Dong Nguyen, the developer, reportedly earned $50,000 per day through banner ads. In fact, it was so popular that the developer got apparently overwhelmed and removed it from the App Store.

The situation is specially interesting given that there isn’t any big game corporation behind; it’s just an indie developer that created a simple and addictive game. These are the 3 key lessons we can learn from it.

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