Facebook created a mess trying to take on Snapchat

If you use Facebook, Instagram, Messenger or WhatsApp, you have probably noticed recent updates that allow you to share a picture that expires after 24 hours.

Stories, Shared Days, or Status, all different names for the same feature across 4 different apps. This is what they look like side by side:

Facebook is trying to suffocate Snap by flooding every app they own with the one thing that made Snapchat special.

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Why did you stop posting on Facebook?

Many of my friends have stopped posting on Facebook. Some have uninstalled the app and others even deleted their accounts.

They are not posting on Twitter either, and the more ephemeral Snapchat hasn’t reached critical mass among my closest friends.

Instagram is the only place where I still get a glimpse of the most intimate side of the people I love the most, but I’d say only 20% of my online friends actively use it.

What causes someone to stop sharing on social media? Is it a natural part of being over 30? Or is there an actual problem with the platform? Talking to several of these friends, I learned that there are several groups.

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The social network war

Not many people were surprised when Facebook announced a couple of months ago that 751 million users connect via mobile each month (54% more than the previous year); the trend is clear: our mobile phone will soon become the main device we use to connect to the Internet (if it isn’t already). Today I will focus on two clear examples, a failure and a success.

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