Snapchat’s first hardware product was leaked on Friday and surprised everyone: new company name (Snap Inc. for Wall Street folks) and a $130 wireless-connected video-recording sunglasses.
I’m not sure if the company decided to officially announce the new product that same day to avoid losing the momentum created by the leak, but they knew how to do it: an exclusive interview for the Wall Street Journal.
So the biggest question is: will it succeed? Will people buy the Spectacles? Evan Spiegel (Snap’s CEO) downplayed the importance of the announcement by saying that the Spectacles are a “toy” and that the release would be slow.
The company is probably being cautious because of previous market failures like Google Glass. But is this a comparable product? I don’t think so.
Google Glass had a price tag of $1500, an aura of “for developers only” and a futuristic design that didn’t appeal to everyone. Snapchat’s Spectacles are cheap even for a teenager (yes, that same teenager that has an iPhone), have a playful design and are easy to use: just press a button to start recording whatever you are looking at.
Google Glass also failed because of the privacy issues that it raised – am I being recorded right now by that guy? The recording indicator was too soft, so subtle that it creeped people out. The Spectacles have a prominent light when they are recording.
So will it succeed? I think the better question is: will Snap produce the Spectacles fast enough to supply the demand from those teenagers that spend hours glued to their Snapchat app?
Image via Snap Inc.
If you used the new iPhone Upgrade Program to get your iPhone 6s, you will probably be wondering how to swap it for the new iPhone 7 when it comes out next month.
Since this is the very first year that the Upgrade Program has been active, I was wondering the same thing, so I went online to get some answers from the always helpful Apple Store Specialists.
Here is the full transcript:
Tuesday, Aug 30, 2016 06:48 PM
Duration: 9 minutes 51 seconds
Welcome to Apple.
What can we do for you today?
Hi, I wanted to know how will the iPhone Upgrade Program work when a new iPhone is released. How will I be able to exchange my iPhone for a new one?
Please wait while I connect you with an Apple Specialist.
Welcome to the Apple Online Store! My name is Kaitlyn! I can absolutely help with your iPhone Upgrade Program questions.
Are you currently on the iPhone Upgrade Program?
With the acquisition of LinkedIn by Microsoft, many investors started buying Twitter stock thinking that the struggling social network would be next. Nick Bilton, one of my favorite writers with Twitter insights, recently explained why this is unlikely. So if nobody is going to buy Twitter, what can it do to survive? Can Twitter be saved?
I agree with Bilton, Twitter will not sell in the near future, specially given its latest investments in SoundCloud and Magic Pony Technology. In fact, I believe Twitter has several great opportunities within reach to overcome this difficult period.
Google announced 3 new messaging apps last week: Allo, Duo and Spaces:
All of them provide something slightly new, but do we need all these features to live in independent apps? Continue reading
Last Saturday I found out about AlphaGo, Google DeepMind’s computer capable of beating the European champion at the game Go; it uses “deep neural networks that have been trained by supervised learning, from human expert games, and by reinforcement learning from games of self-play“, and it’s still unknown if humans can beat it.
Watching the project’s website I noticed the copyright at the bottom and thought: is DeepMind actually aligned with Google’s business goals? A quick look to their mission statement refreshed my memory:
Organize the world’s information and make it universally accessible and useful.
You might think that this case is an easy one, that Apple wants to protect its customers’ privacy and the government doesn’t, that Apple is right and the FBI is not. Well, it’s not that simple.
First, let me provide a little bit of context:
- On December 2, 2015, Syed Rizwan Farook and his wife Tafsheen Malik shot and killed 14 people and injured 22 others at the Inland Regional Center in San Bernardino, California.
- The FBI recovered an iPhone 5c, issued by Farook’s employer, which “may contain critical communications and data prior to and around the time of the shooting“.
- The FBI obtained a warrant to search the iPhone, and the owner of the iPhone gave the FBI its consent.
- The iPhone is locked and the FBI asked Apple to help execute the search warrant.
Apple refused on a very long letter written by CEO Tim Cook (full text here). Here’s a little extract:
Specifically, the FBI wants us to make a new version of the iPhone operating system, circumventing several important security features, and install it on an iPhone recovered during the investigation. In the wrong hands, this software — which does not exist today — would have the potential to unlock any iPhone in someone’s physical possession.
The FBI may use different words to describe this tool, but make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.
After reading that letter, I concluded that Apple was right, but after a discussion with a good friend, I realized that my conclusion was too simplistic.
When Panos Panay announced the Surface Book on October 6, I was immediately intrigued by it: could Microsoft really make a great laptop on its first attempt? The Surface line needed 3 iterations to reach maturity, so would it be different this time?
I preordered the Surface Book knowing that there would be quirks here and there (it’s a first-generation device after all), but I was excited to see if it was a true convertible. Would it feel like a real laptop while typing on the physical keyboard? Would it feel like a real tablet while holding it with one hand and tapping around with the other?
You have probably heard about the announcements that Apple made on Wednesday around the Apple TV, iPhone 6S, iPad Pro… and the Apple Pencil.
As usual, there are a lot of memes and jokes about the keynote, specially around the iPad Pro and the Apple Pencil; for example, a comic is making the rounds on Twitter highlighting the new iPad’s similarities with Microsoft’s Surface; and then there is this:
Putting aside whether or not the Apple Pencil is revolutionary, is it fair to bring back that image from 2007? I don’t think so. Steve Jobs’ words were uttered in a very different context, when people were used to interact with their incipient smartphones with a stylus (or with their nails).
Have you already upgraded to Windows 10? If so, you probably experienced how easy it was: click, download, install, done. Or perhaps you are one of the few people who, like me, run into one of the 16 hexadecimal error codes that you can reportedly get in the process.
I love Windows 10 and I truly believe it’s one of the best editions of Windows ever released. I upgraded my little 8″ Dell Venue 8 Pro and I’m loving it, so I honestly recommend you to get it as soon as you can. However, the upgrade experience wasn’t simple in my case, and that’s why the #1 thing I’d change from Windows is Windows Update.