Product management and the art of focusing on what matters

As a product manager, it is critical to have a meaningful roadmap with a backlog of work. Being able to ideate and constantly iterate makes our products better. However, it is critical that we are able to find which of our ideas are going to be the most impactful ones. Over the past year, my team has been working on refining how we approach this and found some things work better than others. The following are some of the things we found really useful.

1.     Understand the goal – the first thing you must do is to really understand what is the goal you and the business are trying to achieve. If there is any misalignment you must align before continuing. It was amazing how many times we went and implemented things where the goal was not understood, or it was misaligned. Having understood this from the beginning would have saved us a lot of time and resources. Understanding the goal will take you to different paths, for example, a goal of driving adoption will lead you to do different things than driving for revenue or usage. If you do not understand this, you will cycle and leave things to chance.

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What I learned moving from building enterprise to consumer software

Last April I decided to take a big jump from building enterprise software to building consumer products. I am very grateful to have found a place that would allow me to learn the ropes of the consumer business without sacrificing any of the internal goals. This past year has been a great learning experience with big learnings and here are my key takeaways.

Enterprise vs Consumer? What’s the big deal? 

Building enterprise software is a different beast than building it for consumers. They share several core components such as requiring a secure, reliable infrastructure and following best software practices including sprint models. However, I see three key differences.

Difference 1: Knowing what your customers want 

In the enterprise world you go out and talk to your customers and it’s fairly clear what they need. Even building roadmaps is fairly easy. In the consumer world it’s not as easy. Because you are building software for millions of customers you can’t talk to all of them, so you have to find proxies to it.  Unfortunately, many times these proxies are not perfect hence you require to test a lot (and I do mean a lot). On the good side, because consumer software is used right away you get instant feedback and know if you have a success or a fail.

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