Imagine a world where you never saw an unsolicited online ad again. What if the only way to see an ad was to explicitly opt-in? What if you stopped being the product and truly became the customer?
Continue reading “Users’ attention as cryptocurrency: the advertising of the future?”
You’re probably tired of reading about Flappy Bird, right? Nobody blames you. The game became the #1 free app on the iOS App Store with 50 million downloads. Dong Nguyen, the developer, reportedly earned $50,000 per day through banner ads. In fact, it was so popular that the developer got apparently overwhelmed and removed it from the App Store.
The situation is specially interesting given that there isn’t any big game corporation behind; it’s just an indie developer that created a simple and addictive game. These are the 3 key lessons we can learn from it.
Continue reading “3 lessons to learn from Flappy Bird’s success”