You’re probably tired of reading about Flappy Bird, right? Nobody blames you. The game became the #1 free app on the iOS App Store with 50 million downloads. Dong Nguyen, the developer, reportedly earned $50,000 per day through banner ads. In fact, it was so popular that the developer got apparently overwhelmed and removed it from the App Store.
The situation is specially interesting given that there isn’t any big game corporation behind; it’s just an indie developer that created a simple and addictive game. These are the 3 key lessons we can learn from it.